Chris, compared to some of the guys involved with Impulse Baits is fairly new to carp angling with only 10 years experience under his belt but what he lacks in time served he more than makes up for in other areas. Chris is the business brains behind the company. With a background in sales and marketing he has driven the company forward from the beginning. From walking the banks of Redesmere talking to anybody that would listen about the 'new bait' that was going to be the next thing to where we are now with some of the North West's best anglers on board helping to push the brand along in 3 years is some going.

Chris doesn't get much time to fish having two businesses that take most of his time but he does enjoy the odd social session on his syndicate and also on some of the Cheshire club lakes that our promo guys fish.